Joe Szabo, UX Designer extraordinaire, with his super powers emanating from his brain.
i am joe szabo
I bring clarity to complex UX problems, BIG and small.
Core Competencies
The love of problem-solving in the B2C and B2B space drives my craft. Despite the rapid technological advancements in marketing and design, my competencies and foundational principles of human-centred design remain relevant, now more than ever.
The result of Joe's prototyping superpowers
Prototyping
Wireframes, Figma and Flex
Advanced level
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Prototypes
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Dev-mode Wireframes
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Low-fidelity, Figma
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High-fidelity, Figma
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Design Systems, Zeroheight
Joe sitting at his desk making killer content
Content
Strategy and Design
Advanced level
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Personas
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User Journeys
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Information Architecture
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Empathy Mapping
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Tree Testing
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Content Stacking
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UX Writing
Joe at his desk doing UX research
Research
Assisted by LLMs
and Gen AI
Intermediate level
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User Research Test Plans
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Interview Guides
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Transcription Summaries
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Desk-research Summaries
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Analyzing Data
Case Studies
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Feed Good Rewards
A loyalty program designed for the world’s largest baking company.
Read Some Good
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Black Elevation Map
A travel utility that helps people find points of interest in Black culture.
See The Culture
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General Motors
An interactive experience connecting consumers with human beings. Coming soon.
Joe raising his arm in victory
Joe is a brilliant, insights driven, experience architect.
I’ve worked with a number of practitioners in this field and Joe is unique in his approach and distinguished by the quality of work he produces. Strategist, Creative, bleeding edge thinker...all 3? I would recommend working with Joe without hesitation and, when I get the chance, would gleefully work with him again.
Michael Kasprow
Former President, Array of Stars
More About Me
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