About Me

Some people feel weird about writing their own biographies.

I am one of those people. With so much buzz around ChatGPT I figured I would give it a try. I could start with prompts like Describe my UX career in glorious and illustrious detail. The goal would be to come out swinging with accolades, but I’m not that type. So I updated my prompt:

Joe: Dial down the accomplishments

Chat GPT: Certainly, if you'd like me to downplay accomplishments or achievements, please provide specific details or context you'd like me to modify

OK. I don’t walk around shopping malls saying I was D&AD’s Best Designer in 2023. I don’t talk to strangers about my Best of Interactive & Mobile Craft Award from The One Show, my two Webbys and two Gold Lions from Cannes. Like, who does that? Then I thought, lead with my working style:

Joe: Describe how collaborative I am and how I apply design thinking principles

Chat GPT: Design principles are fundamental guidelines that inform and direct the process of creating well-crafted and effective designs…

Right, here's the deal. I am collaborative. I can lead teams and work with my head down just like the next designer. And yes, I’m a big believer in dSchool and Double Diamonds. But enough about me and ChatGPT. Here are some truly remarkable words from people I've had the privilege of working with:

Joe is incredibly collaborative and a true pleasure to work with!

Joe is a very thoughtful and strategic user experience expert with in-depth knowledge and understanding of the latest trends in insights analysis, content strategy, information architecture.

Tanya Kreinin

Chief Marketing Officer, University of Toronto

Joe and his killer UX skills in the innovation lab

I wholeheartedly recommend Joe's unparalleled expertise in user experience design and leadership.

During our collaboration on a dynamic, live service product, Joe consistently demonstrated an exceptional ability to merge creativity with pragmatism, crafting user-centric solutions that elevated our product's usability and engagement metrics. His strategic vision, coupled with a meticulous attention to detail, was instrumental in guiding our team through complex challenges and fostering a culture of innovation.

Joe not only envisions remarkable user experiences but also possess great interpersonal skills that inspire cross-functional teams. His dedication, professionalism, and unwavering commitment to excellence make him an invaluable asset to any organization.

Eric Pires

Senior Product Manager, Dentsu Creative

He is a true expert.

Joe was hired to support our Start-Up in developing our UX strategy and building our digital footprint from the ground-up. From the beginning, Joe played the lead role in educating myself and the team on the fundamentals of UX design, instilling the importance in getting it right from the get-go and creating the playbook to keep it alive in the organization.

Today, our digital platforms are critical to our 10x growth and we have internal and external talent working together seamlessly to keep up with our growing needs. Joe is an expert is his field, while also able to assess a business’s UX needs, building only what makes sense. He is smart, experienced, industrious and an absolute pleasure to work with!”

Kristi Knowles

Chief Executive Officer, Mother Raw

Joe in Quebec during a wet and foggy hike.

Backcountry hiking

In my spare time I like to navigate my way around North America's national parks. My longest stint as a solo hiker was 102 km over 5 days in Northern Ontario.

Cooking

I've been known to dabble in the kitchen with knives and spices. I live to eat.

See My Work

Feed Good Rewards

A loyalty program designed for the world’s largest baking company.

Read Some Good

Black Elevation Map

A travel utility that helps people find points of interest in Black culture.

See The Culture

General Motors

An interactive experience connecting consumers with human beings. Coming soon.